In the interpretation of this obligation, REALTORS® can take no safer guide than
that which has been handed down through the centuries, embodied in the Golden
Rule, “Whatsoever ye would that others should do to you, do ye even so to
them.”
The term REALTOR® has come to connote competency, fairness, and high integrity
resulting from adherence to a lofty ideal of
moral conduct in business
relations.
No inducement of profit and no instruction from clients ever
can justify departure
from this ideal.
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